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Facebook is the biggest social media platform in the world, and it presents businesses with a unique opportunity to interact with their audience. Through targeted advertising, businesses can create campaigns that reach their desired demographic, segment their audience, and build genuine connections that lead to conversions. Facebook Advertising Core Competencies is a certification program that assesses your knowledge and expertise in creating, executing and analyzing Facebook advertising campaigns.
Reference: https://www.facebook.com/business/learn/certification/exams/310-101#
Facebook 310-101 exam is divided into two sections: the first section covers the fundamentals of Facebook advertising, while the second section focuses on advanced topics. 310-101J exam covers topics such as creating and managing Facebook ads, targeting audiences, measuring ad performance, and optimizing ad campaigns. A thorough understanding of these topics is crucial for anyone looking to excel in Facebook advertising.
Facebook 310-101 exam is an online exam that consists of 50 multiple-choice questions. 310-101J exam is timed, and candidates have 90 minutes to complete it. The passing score for the exam is 700 out of 1000. Candidates who pass the exam receive a certificate of achievement and a digital badge that they can use to showcase their Facebook advertising skills.
| Section | Weight | Objectives |
|---|---|---|
| Audience Targeting & Strategy | 20% | - Core, custom, and lookalike audiences - Audience insights and optimization - Targeting parameters and exclusions |
| Budget, Bidding & Delivery | 10% | - Budget types and scheduling - Bidding strategies and cost control - Ad delivery factors and troubleshooting |
| Campaign Structure & Objectives | 25% | - Campaign, ad set, and ad hierarchy - Aligning objectives with business goals - Selecting optimal campaign objectives |
| Fundamentals of Meta Advertising | 20% | - Advertising policies and community standards - Ad auction system and delivery principles - Meta family of apps and advertising ecosystem |
| Ad Creation & Placement | 15% | - Placement options across Meta platforms - Mobile-first design and optimization - Ad formats and creative best practices |
| Measurement & Reporting | 10% | - Meta Pixel and Conversions API - Key metrics and performance indicators - Analyzing results and optimization actions |
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