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GInI Certified Innovation Professional (CInP) Sample Questions:

1. In running a Pilot associated with Stage 5 of the GInI InMS, the scale of the pilot, and the level of maturity of the offering, will often be a function of what?

A) The dictates of the business' executive management team.
B) The eagerness of the Innovation Team driving the project.
C) The size and age of the business, the industry it is in, and what high-value brands it does or does not own that it needs to protect.
D) The breadth and depth of the business' portfolio of offerings, as well as how many different brands it has.

2. A very broad array of different types of Market Research exist. Most of these can be classified into one of two groups: either ________ or ________ research.

A) quantitative / qualitative
B) hard / soft
C) objective / subjective
D) analytical / empirical

3. For those projects launching a new brand or a new offering that will impact a brand, the second step in the Mid Zone is to develop what?

A) A Brand Name
B) A Brand Image
C) A Brand Playbook
D) A Brand Persona

4. Studies have proven that more - not less - ____ make for better creativity and more creative outcomes.

A) constraints
B) rules
C) degrees of freedom
D) people

5. ________ are open, curated discussion and brainstorming forums framed around certain issues relevant to the business, facilitating broad-scale collaborative innovation where people from across a broad audience share their insights, perspectives, and ideas with one another, with the goal of using their collective "fresh eyes" to uncover a new solution to what often has been a long-standing issue.

A) Ideation Forums
B) Hackathons
C) Innovation Jams
D) Innovation Tournaments

Solutions: