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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario |
| Topic 2: Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action |
| Topic 3: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 4: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 6: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?
Correct Answer: C 🗳️
Explanation: Only visible for Free4Dump members. You can sign-up / login (it's free).
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
Correct Answer: A,C,D 🗳️
Explanation: Only visible for Free4Dump members. You can sign-up / login (it's free).
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
Correct Answer: C,D 🗳️
Explanation: Only visible for Free4Dump members. You can sign-up / login (it's free).
LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
Correct Answer: D 🗳️
Explanation: Only visible for Free4Dump members. You can sign-up / login (it's free).
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
Correct Answer: A 🗳️
Explanation: Only visible for Free4Dump members. You can sign-up / login (it's free).
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