Salesforce Marketing Cloud platform is a powerful tool for marketers to create personalized customer journeys and automate marketing campaigns. The Marketing-Cloud-Developer Exam focuses on the development aspects of the platform, including creating custom data models, developing and deploying email templates, and integrating Marketing Cloud with other Salesforce products.
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Salesforce Marketing-Cloud-Developer Certification Exam comprises of 60 multiple choice questions, which need to be completed within 105 minutes. It has a minimum passing score of 68%, meaning a candidate needs to answer at least 41 of the 60 questions correctly to pass the exam. Marketing-Cloud-Developer-JPN exam covers a wide range of topics, including email marketing, data management, personalization and segmentation, and customization of Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Exam consists of 60 multiple-choice questions that must be completed within 105 minutes. Marketing-Cloud-Developer-JPN exam covers a wide range of topics, including Marketing Cloud data architecture, email marketing best practices, automation workflows, and integration with other Salesforce products. Candidates must score at least 68% to pass the exam and obtain the Salesforce Certified Marketing Cloud Developer certification.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling | 14% | - Configure account Contact model - Differentiate data extension types and uses - Explain Contact Delete process and impact - Understand contact record relationships across channels |
| Topic 2: Security | 7% | - Security best practices in Marketing Cloud - Data security options and controls |
| Topic 3: Programmatic Languages | 35% | - Implement development best practices - Server-Side JavaScript (SSJS) usage and best practices - Programmatic subscriber exclusion and dynamic content - AMPscript syntax, functions, and processing |
| Topic 4: Data Management | 22% | - Data extraction methods and send logs - SQL queries and best practices for data extensions - Import activities and file formats - Data impact from operations like Contact Delete |
| Topic 5: API | 22% | - OAuth authentication and access token usage - API objects, methods, and routes (REST & SOAP) - Response handling and error management |
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