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Google Display Exam Practice Test Sample Questions:

1. Which of the following metrics gives the number of times the ad was shown?

A) Click Through Rate (CTR)
B) Impressions
C) Clicks
D) Average CPM

2. Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?

A) It is the largest the property on the Web.
B) It is the third largest property on the Web.
C) It is the fourth largest property on the Web.
D) It is the second largest property on the Web.

3. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?

A) Create your custom display ad.
B) Find your target audience.
C) Identify your goals.
D) Set your bids and budget.

4. Examine the image given below:
What does the icon in the highlighted area of the video targeting tool represent?

A) Banner ad
B) Image ad
C) In stream video
D) In video overlay

5. Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

A) Jan must set her CPC maximum bids to a minimum of 25 cents.
B) Jan must also use Google Checkout.
C) Jan must use the Conversion Optimizer.
D) Jan must be a preferred Google vendor.

Solutions: