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Salesforce Certified B2C Solution Architect Sample Questions:

1. Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively.
Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.
Which two things should a Solution Architect consider before recommending this approach?
Choose 2 answers

A) The service console will need a customized Lightning component to display the recommendations,
B) Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.
C) Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.
D) Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.

2. An organization chose a multi-cloud solution that Is comprised of Service Cloud and B2C Commerce. The organization now wants to ensure that the theme of Its self-service portal Is consistent with the theme of its B2C Commerce storefront.
How should a Solution Architect ensure that this requirement Is met?

A) Copy any relevant .ess code from the organization's website and paste it into the pages for the self- service portal in Page Builder.
B) Set the value of the Style Sheet URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.
C) Make a copy of the appropriate .ess file from the organization's web server and upload it to the self- service portal.
D) Set the value of the Portal Theme URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.

3. Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.
Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In?
Choose 3 answers

A) Create Journeys by tiers in Marketing Cloud
B) Curate tiered experiences in Loyalty Management
C) Segment Individuals within CDP C.Q Segment Journeys within CDP
D) Curate tiered experiences in Marketing Cloud

4. Northern Trail Outfitters (NTO) wants to use Marketing Cloud to implement an Abandoned Cart Solution Workflow so that personalized messages are sent to shoppers who add items to their cart but abandon the B2C Commerce storefront.
Which two options should a Solution Architect recommended to meet this requirement? Choose 2 answers

A) Configure streaming updates for catalog importing, implement the Collect Tracking Code, and leverage Journey Builder to trigger an abandoned cart message.
B) Configure B2C Commerce catalog, product, order, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
C) Configure streaming updates for catalog importing, implement Google Analytics tracking, and leverage Journey Builder to trigger an abandoned cart message.
D) Configure B2C Commerce catalog, product, inventory, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.

5. A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.
The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.
What are two implications that a Solution Architect should consider prior to implementing this solution?
Choose 2 answers

A) Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud
B) Leads are unique contact records in Marketing Cloud
C) Engagement history from the lead record will be natively available for contact record in Marketing Cloud
D) Leads can have detrimental impact on quality of contact records in Sales Cloud

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