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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which characteristic of SPSS Modeler appeals more to power data mining experts?

A) Automated data preparation
B) SPSS Statistics integration
C) Automated modeling
D) No programming needed

2. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?

A) SPSS Statistics
B) SPSS Modeler Premium
C) SPSS Collaboration and Deployment Services
D) SPSS Data Collection

3. What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?

A) Structured data mining capabilities.
B) Easy to use interface for business-oriented analysts.
C) More powerful in the hands of a modeling expert.
D) Support for multiple operating systems.

4. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?

A) Predictive Maintenance
B) Market Basket Analysis
C) Customer Retention and Growth
D) Campaign Insight and Offer Optimization

5. Which SPSS product family is used primarily to test hypotheses that researchers already have in mind?

A) Data Collection
B) Deployment
C) Modeling
D) Statistics

Solutions: