The Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant日本語版) certification exam consists of 60 multiple-choice questions and lasts for 105 minutes. To pass the exam, you must score at least 68%. Marketing-Cloud-Consultant-JPN exam can be taken online or in-person at a testing center. It is recommended that you have at least six months of experience using Salesforce Marketing Cloud before taking the exam.
Salesforce Marketing-Cloud-Consultant Exam is a certification that is recognized worldwide as a benchmark for marketing professionals in the Salesforce ecosystem. It is designed to test the knowledge and skills of individuals who work with the Salesforce Marketing Cloud platform. A certified Salesforce Marketing Cloud Consultant is expected to have an in-depth understanding of the Marketing Cloud's capabilities and be able to provide strategic guidance to clients on how to utilize it effectively.
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Salesforce Marketing Cloud is a powerful marketing automation platform that helps businesses engage with their customers across multiple channels. It is a cloud-based solution that enables companies to create and manage targeted email campaigns, social media campaigns, mobile campaigns, and more. The Salesforce Certified Marketing Cloud Consultant certification is an industry-recognized credential that validates a professional's knowledge and skills in using the Salesforce Marketing Cloud platform.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 18% | - Apply template and content block strategies - Create and optimize email content - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement |
| Customer Journey Design | 18% | - Map customer journeys across channels - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Apply personalization and dynamic content - Implement triggered and real-time journeys |
| Discovery and Design | 18% | - Document current state and desired future state - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Identify integration points and data flows - Define success metrics and KPIs |
| Reporting and Analytics | 14% | - Configure and interpret standard reports - Track engagement and conversion metrics - Analyze campaign performance - Provide actionable insights and recommendations - Build custom reports and dashboards |
| Automation and Data Management | 14% | - Manage contact data and data hygiene - Configure imports and exports - Build and manage automation workflows - Implement SQL activities for data processing - Utilize automation studio effectively |
| Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Configure account settings and business units - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure lists and populations |
ノーザン トレイル アウトフィッターズ (NTO) は、ニュースレターにサインアップしたものの、ロイヤルティ プログラムに参加していないすべての連絡先にメールを送信したいと考えています。NTO は、Content Builder の送信フローを使用して選択する Sales Cloud でレポートを作成しました。
電子メール アドレスに加えてレポートに含める必要があるフィールド名はどれですか?
Correct Answer: C 🗳️
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Northern Trail Outfitters(NTO)は、送信元アドレスとして[email protected]を使用し、返信を[email protected]に自動転送することを希望しています。また、顧客のメールアドレス[email protected]にも自動返信を送信したいと考えています。
顧客への自動返信の送信元アドレスとして表示されるメール アドレスはどれですか?
Correct Answer: D 🗳️
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ノーザントレイルアウトフィッターズは、最初にメッセージングを電子メールおよびSMSチャネルに展開することを決定しましたが、ソーシャル広告も計画しています。顧客データは、APIを介してリアルタイムでMarketingCloudと通信するPOSシステム内で発生します。彼らは、長期的な清潔さと保守性のために顧客データを構成したいと考えています。
どの2つのベストプラクティスを利用する必要がありますか? (2つの答えを選択してください)
Correct Answer: B,C 🗳️
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顧客は、既存の連絡先と新しいデータセットを統合したいと考えています。このデータは、メインの連絡先情報とは別のデータフィードを通じて更新されます。
どのようなデータ モデル構成を推奨すべきでしょうか?
Correct Answer: A 🗳️
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Northern Trail Outfittersは、開発、UAT、および本番環境の環境として、個別のMarketingCloudアカウントを使用します。彼らは、本番環境で起動する前に、各環境ですべての自動化とジャーニーをテストしたいと考えています。
各環境間でのデータ拡張機能とJourneyBuilder構成の移行を高速化するには、どの拡張機能製品を使用する必要がありますか?
Correct Answer: C 🗳️
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