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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Objectives |
|---|---|
| Topic 1: Automation and Journey Orchestration | - Automation Studio activities - Journey Builder design and execution |
| Topic 2: Integration and Messaging | - Cross-channel messaging concepts - API integrations and data exchange |
| Topic 3: Email Marketing and Content | - Email content creation and personalization - Deliverability and sender authentication |
| Topic 4: Data Management | - Data imports, extracts, and synchronization - Subscriber data management and segmentation - Data extensions and data modeling |
| Topic 5: Analytics and Reporting | - Reporting and dashboard interpretation - Tracking and performance metrics |
| Topic 6: Marketing Cloud Setup and Architecture | - User roles, permissions, and security model - Account configuration and setup |
Northern Trail Outfitters は、メール リストに登録されている熱心な顧客に特別割引オファーを送信したいと考えています。
オーディエンスを生成する前に解決すべきことは何ですか?
Correct Answer: D 🗳️
Explanation: Only visible for Free4Dump members. You can sign-up / login (it's free).
Northern Trail Outfitters(NTO)は、顧客の購入データを外部システムに保存しています。NTOは、ファイルドロップオートメーションを通じてこのデータをMarketing Cloudに取り込みます。このオートメーションには、ステージングデータエクステンションを上書きするインポートアクティビティと、このデータを送信可能なデータエクステンションに取り込むSQLクエリアクティビティが含まれています。
NTO のマーケティング マネージャーは、この自動化によって 1,000 件を超えるレコードがインポートされた場合に通知を受け取りたいと考えており、送信可能なデータ拡張機能がその日に更新されないようにしたいと考えています。
この状況ではどの解決策が適切でしょうか?
Correct Answer: B 🗳️
Explanation: Only visible for Free4Dump members. You can sign-up / login (it's free).
ノーザントレイルアウトフィッターズは、昨年、自社ブランドの1つにMarketing Cloudを使用しており、別のブランドを自社のポートフォリオに移行したいと考えています。2つのブランドは対照的なターゲットグループとIDを持っているため、メールとランディングページには、他のブランドについて言及しないように異なるスタイルを設定する必要があります。
何をお勧めしますか?
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MobileConnectを実装する前に、考慮すべき3つの考慮事項はどれですか。
3つの答えを選択してください
Correct Answer: B,C,D 🗳️
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Northern Trail Outfittersは、レビューを残さずにWebサイトで購入した顧客に、戻って購入をレビューするように勧めたいと考えています。彼らは、Journey Builderを使用して、これらの基準を満たす連絡先をJourneyに自動的に挿入したいと考えています。
どの製品をお勧めしますか?
Correct Answer: A 🗳️
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