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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Original Referrer and Original Search Phrase
B) Original Source Type and Original Source Info
C) Person Source and Inferred Source Type
D) Registration Source Type and Registration Source Info

2. A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A) Dynamic content in batch emails
B) Engagement Streams with Smart Campaign triggers
C) Batch campaigns with static lists
D) Manual segmentation of leads

3. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
B) Use smart campaigns to assign new leads to each partition based on the Country field
C) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
D) Configure a custom dedupe rule that uses the country field as the secondary duplication key

4. What is the primary objective of an enablement rollout plan?

A) Enhance email deliverability
B) Automate marketing workflows
C) Increase system uptime
D) Educate stakeholders on system usage

5. A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

A) Increase marketing spend on Content Syndication
B) Increase marketing spend on Live Events
C) Increase marketing spend on Webinars
D) Increase marketing spend on Tradeshows

Solutions: