All Obstacles During 1z0-1032-22 Exam Preparation with 1z0-1032-22 Real Test Questions
Fully Updated Free Actual Oracle 1z0-1032-22 Exam Questions
Oracle 1z0-1032-22 Exam Syllabus Topics:
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NEW QUESTION 36
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- B. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Answer: D
NEW QUESTION 37
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- B. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- C. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
Answer: A
NEW QUESTION 38
Which coding practice should you use when coding responsive design email messages?
- A. Use background images freely; they will just not display if not supported on some platforms.
- B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- C. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- D. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
Answer: B
Explanation:
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 39
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- B. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- C. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- D. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
Answer: D
NEW QUESTION 40
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- B. Recipients are forwarding your emails to everyone in their address books.
- C. Your open rates have dropped somewhat since last month.
- D. Hard bounce rates are 10% or higher.
- E. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
Answer: D,E
NEW QUESTION 41
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
- B. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
- C. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- D. Create an Import Supplemental Table job in Responsys for this file.
Answer: C
NEW QUESTION 42
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- B. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- C. Send carefully planned content to highly engaged recipients.
- D. Minimize complaints and bounces to establish a good reputation with each ISP.
- E. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
Answer: B,C,D
NEW QUESTION 43
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- B. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- C. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- D. <document="${//all content/. . /acme_marquee.htm}">
Answer: C
NEW QUESTION 44
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on your hard drive.
- B. The file to be imported should be located in the Connect data warehouse in Responsys.
- C. The file to be imported should be located on any cloud server.
- D. The file to be imported should be on the SFTP server dedicated for Responsys.
Answer: B
NEW QUESTION 45
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- B. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- D. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
Answer: D
NEW QUESTION 46
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
- B. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- C. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
- D. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
Answer: A
NEW QUESTION 47
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
- A. Sent Date = August 1 to August 2, 2016
- B. Sent Date = August 1, 2016
- C. Event Date = August 1, 2016
- D. Interval Date = August 1, 2016 plus one day
- E. Live Date - August 1, 2016
Answer: E
NEW QUESTION 48
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. The column to be used as the table's primary key must be named something different in each profile list.
- C. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- D. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
Answer: A,D
NEW QUESTION 49
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
- A. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- B. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- C. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- D. You don't have the segment group feature enabled in the Account Administration settings.
Answer: A
NEW QUESTION 50
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- B. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- C. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- D. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
Answer: B
NEW QUESTION 51
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
- A. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
- B. You can only modify profile lists used for mobile campaigns through Connect uploads.
- C. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
- D. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
Answer: D
NEW QUESTION 52
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=single
- B. tracking-once
- C. tracking=first
- D. action=once
- E. action=last
Answer: B
NEW QUESTION 53
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- B. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- C. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- D. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- E. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
Answer: D
NEW QUESTION 54
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- B. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
- C. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
Answer: A
NEW QUESTION 55
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- C. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- D. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
- E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Answer: B
NEW QUESTION 56
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- B. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
- C. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- D. Create the custom report and schedule it to be sent by email to the executive team every single day.
Answer: C
NEW QUESTION 57
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- B. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- C. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
Answer: D
NEW QUESTION 58
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