Microsoft MB-220 Certification All-in-One Exam Guide Jan-2023
Get Real MB-220 Exam Dumps [Jan-2023] Practice Tests
What are the exam requirements?
The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.
NEW QUESTION 20
You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use.
Which pieces of information will help you decide which template to use?
- A. Target, Recurrence, Purpose, Name
- B. Purpose, Target, Recurrence, Description
- C. Language, Purpose, Target, Recurrence
- D. Language, Owner, Target, Recurrence
Answer: B
Explanation:
Section: Topic 6, Manage customer journeys
NEW QUESTION 21
You are creating a customer journey.
You want to control the actions based on choices the contact makes and control the speed at which those actions happen.
Which three types of tiles are available to control the flow to meet your needs? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Trigger
- B. Internal action item
- C. Splitter
- D. Decision point
- E. Scheduler
Answer: A,D,E
NEW QUESTION 22
You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing
system. Indicate which record type would hold each type of information listed below.
For each Record Type listed below, indicate the Type of Information stored there.
To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than
once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-event-sponsorships
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-event-portal
NEW QUESTION 23
You are a functional consultant analyzing the insights of the Marketing Page available in Dynamics 365
Marketing to collect data for a management presentation.
Which element should you analyze to obtain information on the number of times the page was opened?
- A. Overview
- B. Interactions
- C. Submissions
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/insights
NEW QUESTION 24
Drag and Drop Question
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION 25
You are a functional consultant in the midst of configuring Dynamics 365 Marketing for an event.
Your manager gives you a list of sponsors and their items. You need to record the information in the system.
What should you do?
- A. Create the sponsors in Events Sponsorships, and add their items in Sponsorships Articles.
- B. Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items
as the details. - C. Create the sponsors in Accounts, and add their items in Equipment. Then, add the relationship into the
event. - D. Create the sponsors in Accounts, and add their items in Products. Then, add the relationship into the
event.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-event-sponsorships
NEW QUESTION 26 
Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.
To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
NEW QUESTION 27
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?
- A. No
- B. Yes
Answer: A
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION 28
You need to set up a behavioral lead scoring model to identify leads who are sales ready.
You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are
Good, Average or Poor.
Which two grading models should you use? Each correct answer presents a complete solution.
- A. Good = 35 - 50 / Average = 15 - 35 / Poor = 0 - 15
- B. Good = 31 - 50 / Average = 11 - 30 / Poor = 0 - 10
- C. Good = 35 - 49 / Average = 15 - 34 / Poor = 0 - 14
- D. Good = 36 - 50 / Average = 16 - 35 / Poor = 0 - 15
Answer: B,D
NEW QUESTION 29
You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing instance and would like to migrate to a new instance. In order to save time, management has decided to replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.
You have to validate that both instances (source and destination) are on the same version, and then perform the transfer.
Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/transfer-data
NEW QUESTION 30
DRAG DROP
You are a Dynamics administrator that is setting up Dynamics for Marketing for your organization.
You need to configure Dynamics for Marketing to work with your webinar provider and create a webinar event.
Which four steps should you take, in sequence, to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 7, Manage events and webinars
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/events-settings
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-webinar
NEW QUESTION 31
Note: This question is part of a series of questions that present the same scenario. Each question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers
whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score
(NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You add the NPS question as a metric in the survey results report.
Does this solution meet the goal?
- A. No
- B. Yes
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics
NEW QUESTION 32
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION 33
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
NEW QUESTION 34
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see
the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.
- A. Active Marketing Lists where the subscription field is set to True
- B. Active Marketing lists where the subscription field is set to False
- C. Published Marketing Lists where the subscription field is set to True
- D. Published Marketing Lists where the subscription field is set to False
Answer: A
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-
NEW QUESTION 35 
You are a Dynamics 365 Marketing functional consultant.
You are setting up conditions for a lead-scoring model.
Which categories should you use during the configuration? To answer, drag the appropriate category to the correct condition. Each category may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads
NEW QUESTION 36 
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required
design element type is missing.
Which design element type is required for Landing Pages and Forward to a Friend Pages? To answer, drag the
design element type to the appropriate page. Each form option may be used once, more than once, or not at all.
You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
NEW QUESTION 37
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