Latest Salesforce MCC-201 First Attempt, Exam real Dumps Updated [Jun-2023]
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NEW QUESTION # 53
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Utilize Einstein Engagement Frequency to send the emails less often.
- B. Set a Fallback Asset.
- C. Set Fatigue Rules for the product Asset Classes.
- D. Ask the content team to create more images in order to diversify the asset pool.
Answer: C
Explanation:
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.htm&type=5.
NEW QUESTION # 54
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- C. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- D. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
Answer: C
NEW QUESTION # 55
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. The data source can be a local file, data filter, or file on any FTP.
Answer: B,C
NEW QUESTION # 56
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use a custom Send Classification.
- B. Use the Organization-Wide Email address.
- C. Use the Send From Record Owner option
- D. Use a custom Delivery Profile.
Answer: A,C
NEW QUESTION # 57
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _Subscribers
- B. _PublicationSubscriber
- C. _ListSubscribers
- D. _EnterpriseAttribute
Answer: C
NEW QUESTION # 58
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- B. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- C. Decision Split > Send email > Engagement Split > Send email
- D. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
Answer: A
NEW QUESTION # 59
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Responses are not sent within the Conversation Window.
- B. Responses are not sent within 24 hours of the outbound message.
- C. Response contained "stop" in the message content.
- D. Next keyword was not specified on the outbound message.
Answer: B,D
NEW QUESTION # 60
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Configure the Contact Extract Activity in Automation Studio
- B. Query the _Contact Data View and transfer it weekly
- C. Query the _Subscriber Data View and Extract it weekly
- D. Schedule the Contacts Counts Standard Report
Answer: D
NEW QUESTION # 61
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an auto-suppression list populated with subscriber keys.
- B. Create an exclusion list with the known email addresses.
- C. Create an auto-suppression list populated with the known email addresses.
- D. Populate a list using a query to exclude the subscriber key.
Answer: C
NEW QUESTION # 62
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
- B. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
- C. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
- D. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
Answer: C
NEW QUESTION # 63
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign
- B. Introduce more identity verification steps in check out process
- C. Increase the use of dynamic content in emails
- D. Increase volume of emails to a wider audience
Answer: A,C
NEW QUESTION # 64
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?
- A. Data Relationships
- B. Data Designer
- C. Entry Source Data Extension
- D. Contact Configuration
Answer: B
NEW QUESTION # 65
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Use a landing page to record the click in the data extension.
- B. Leverage the Engagement Split and the Update Contact Activity.
- C. Use a landing page to record the click and trigger an email.
- D. Leverage the Decision Split and create a Custom Activity.
Answer: B
NEW QUESTION # 66
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. Dynamic content via the Dynamic content wizard
- B. AMPScript a single lookup function
- C. Server side JavaScript a single LookupOrderedRows function
- D. AMPScript a single LookupOrderRows function
Answer: D
NEW QUESTION # 67
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. AMPscript a single LookupOrderedRows Function
- B. Dynamic content via the Dynamic Content Wizard
- C. Server Side Javascript a single LookupOrderedRows Function
- D. AMPscript a single Lookup Function
Answer: A
NEW QUESTION # 68
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- B. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- C. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- D. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- E. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
Answer: B,D,E
NEW QUESTION # 69
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. Unsubscribes should be synchronized between senders.
- B. Engagement metrics will be passed into Marketing Cloud.
- C. They will need to integrate with the Marketing Cloud SOAP API.
- D. The third-party send list should be pulled from the CMS
Answer: C
NEW QUESTION # 70
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to other data extensions.
- B. They link data extensions to subscriber lists.
- C. They link subscriber lists to contacts.
- D. They link data extensions to contacts.
Answer: A,D
NEW QUESTION # 71
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. Email sends can be separated into Tracking folders for each brand.
- B. User roles can be customized to allow or deny specific permissions.
- C. Brands can set their own physical address and SAP.
- D. Subscribers can be maintained at the Business Unit level.
Answer: C,D
NEW QUESTION # 72
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