Salesforce New 2021 Marketing-Cloud-Consultant Test Tutorial (Updated 218 Questions)
Marketing-Cloud-Consultant Exam Questions Dumps, Selling Salesforce Products
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Salesforce Marketing-Cloud-Consultant Exam Reference
Marketing-Cloud-Consultant Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant dumps will include the following topics:
1. Discovery: 15%
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
- Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
- Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
2. Conceptual Design: 12%
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
- Given a customer scenario, determine the factors to consider when scaling the solution.
- Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
- Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
- Articulate how data construct will drive one-to-one messaging and content.
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
3. Marketing Cloud Connect: 6%
- Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
- Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
4. Account Configuration: 10%
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
5. Reporting: 5%
- Explain how the information in data views and tracking extracts are accessed.
- Summarize Send Logs, including when/why to use it and how to create and manage.
- Compare and contrast standard reports, data views, and tracking extracts.
6. Data Design: 12%
- Understand available data types, retention, and template options when building a data extension.
- Understand the implications of a system being database of record.
- Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
- Given a customer scenario, recommend the appropriate import method with lists or data extensions.
- Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
7. Automation: 8%
- Compare and contrast triggered and scheduled interactions.
- Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
8. Email Build: 7%
- Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
- Understand the required steps to build, test, and deploy an email based on customer requirements.
- Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
- Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
9. Contact Builder: 15%
- Explain the role and capabilities within Contact Builder.
- Understand how cardinality impacts data modeling.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
10. Journey Builder: 10%
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
- Explain the requirements for and the methods by which a contact can enter a Journey.
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
NEW QUESTION 66
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A filtered data extension can be populated with a filter activity.
- B. A random data extension can be updated with a filter activity.
- C. A data filter can be automated with a filter activity.
- D. A data extension can be updated using a query activity.
Answer: B,C
NEW QUESTION 67
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
- A. Email frequency too high.
- B. Deliverability issues on account.
- C. Preference center is too strict.
- D. High Watermark if journey builder.
Answer: D
NEW QUESTION 68
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase the use of dynamic content in emails
- B. Introduce more identity verification steps in check out process
- C. Increase volume of emails to a wider audience
- D. Adopt a Cart Abandonment Email Campaign
Answer: A,D
NEW QUESTION 69
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information:
* Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal.
* Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount.
* Products: ProductID, SKU, Name, Description, Cost, Price.
Which two actions should be taken in Data Designer? (Choose two.)
- A. Create a one-to-many relationship between Orders and Order_Details.
- B. Create a one-to-one relationship between the contact record and Order_Details.
- C. Create a one-to-one relationship between Order_Details and Products.
- D. Create a one-to-one relationship between Orders and Order_Details.
Answer: A,C
NEW QUESTION 70
Which two statements about a database of record are correct? (Choose two.)
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. It is a system in which a subscriber's status is maintained.
Answer: A,D
NEW QUESTION 71
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- B. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: B
NEW QUESTION 72
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. It is a system in which a subscriber's status is maintained.
Answer: A,D
NEW QUESTION 73
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Last purchase date
- B. Number of items per order
- C. Channel preference of customers
- D. Products purchased from a competitor
Answer: A,C
NEW QUESTION 74
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for replyshould not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Create Sender Profile using the RMM auto-forward feature and configure the "Use SpecifiedInformation" email information.
- B. RMM accounts are unable to support this behaviors.
- C. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- D. Create Sender Profile usingthe custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
Answer: B
NEW QUESTION 75
ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help ABC Company achieve this objective? (Choose two.)
- A. Last purchase date
- B. Number of items per order
- C. Channel preference of customers
- D. Products purchased from a competitor
Answer: A,C
NEW QUESTION 76
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- B. File Transfer > Import File > Data Extract > File Transfer > Import File
- C. Import File > Query > Data Extract > File Transfer > Import File
- D. Import File > Data Extract > File Transfer > Import File
Answer: A
NEW QUESTION 77
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
- A. A form hosted on the company website that fires the entry event via SOAP API.
- B. A Smart Capture form hosted in CloudPages that populates the entry source.
- C. A form hosted on the company website that fires the entry event via REST API.
- D. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
Answer: A,B
NEW QUESTION 78
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- C. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
- D. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
Answer: A,D
NEW QUESTION 79
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Dynamic Content Areas
- B. Personalization Strings
- C. Substitution Strings
- D. Guide Template Language
Answer: B
NEW QUESTION 80
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Query the _Subscriber Data View and Extract it weekly
- B. Schedule the Contacts Counts Standard Report
- C. Query the _Contact Data View and transfer it weekly
- D. Configure the Contact Extract Activity in Automation Studio
Answer: D
NEW QUESTION 81
Which two statements about a database of record are correct? (Choose two.)
- A. A database of record is a centralized storage repository of data about objects or people.
- B. A database of record is system in which subscriber's status is maintained.
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is any database that contains subscriber data.
Answer: A,B
NEW QUESTION 82
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Administrator
- B. Marketing Cloud Email Marketing Manager
- C. Marketing Cloud Channel Manager
- D. Marketing Cloud Regional or Local Administrator
Answer: A,C
Explanation:
Explanation/Reference:
NEW QUESTION 83
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Engagement Split > Send email > Wait > Random Split > Send email
- C. Random Split > Send email > Join > Decision Split > Wait > Send email
- D. Random Split > Send email > Wait > Engagement Split > Join > Send email
Answer: D
NEW QUESTION 84
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to other data extensions or contacts.
- B. They can be created by templates to accomplish certain tasks.
- C. They can contain only one data extension.
- D. They replicate the structure from the external system data into templates.
Answer: A,B
NEW QUESTION 85
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