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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A) Publication Lists
B) Query Activities
C) Data Filters
D) Attribute Groups

2. Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2 answers)

A) Synchronized Data Sources only push data every 15 minutes
B) Email Address was used as Subscriber Key
C) ContactID was used as Subscriber Key
D) Individual Level Tracking was not selected in Marketing Cloud Configuration

3. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

A) Smart Capture and Triggered email messaging
B) Keyword opt-in and SMS Messaging
C) CloudPages opt-in to Event Journey
D) Existing Email Event Notification Subscription

4. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A) Tracking Extract
B) Data Views
C) Recent Email Send Report
D) Send Log

5. Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A) Query the RMM data view for the reply body and reference it from a data extension.
B) Use RMM personalization strings to render the email reply body.
C) Use RMM dynamic content blocks to render the email reply body.
D) Check the "Include Replies as Attachments" box in the RMM settings.

Solutions: