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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it provides a place to share information
B) How it impacts online presence
C) How it supports business objectives
D) How it creates interest in employee activities

2. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Frequency of use and quality and volume of content shared between participants
B) The number of comments, videos, and photos posted
C) Number of departments represented and cost per active participant
D) Overall cost of the tool and participant feedback on its functionality

3. What is the MOST effective method of reputation risk management?

A) Scenario planning
B) Communication transparency
C) Establishing partnerships
D) Honesty and candor

4. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) Corporate self-assessment, determine priorities, and establish a values statement.
B) Set goals, get internal buy-in, and develop action plan.
C) Draft corporate values, identify action items, and assign tasks.
D) CEO announcement, identify partners, and approve budget.

5. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will provide a location for employee profiles.
B) It will be a place to share company information.
C) It offers an online marketplace.
D) It builds connections and fosters collaboration.

Solutions: