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Salesforce CRT-250 exam is designed to prepare candidates for the Marketing Cloud Administrator Certification. Prepare for your Marketing Cloud Administrator Certification certification is highly valuable for individuals who are interested in pursuing a career in marketing and want to enhance their skills in Salesforce Marketing Cloud. CRT-250 exam focuses on the fundamentals of Marketing Cloud administration, including configuration, data management, and automation.
NEW QUESTION # 12
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Journey
- B. Data Filters
- C. SQL Queries
- D. Measures
Answer: D
NEW QUESTION # 13
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Goals are created to evaluate journey performance.
- B. Each contact is assigned an individual goal.
- C. Goals can act as exit criteria.
- D. Contacts are evaluated against the goal after a wait activity.
- E. Goal target statistics are stored in a data extension.
Answer: A,C,D
NEW QUESTION # 14
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
- A. Contact Builder > Data Extensions > Synchronized Data Extensions
- B. Setup >Data Management > Synchronized Data Extensions
- C. Contact Builder > Data Sources
- D. Setup > Apps > Salesforce Integration
Answer: C
NEW QUESTION # 15
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Answer: A
NEW QUESTION # 16
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. File Transfer Activity
- B. Decryption Activity
- C. Data Extract Activity
- D. Import Activity
Answer: A
NEW QUESTION # 17
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. AMPscript
- B. SQL
- C. SSJS
- D. HTML
Answer: A
NEW QUESTION # 18
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Update the automation to include a notification email address for Runtime Errors
- B. Move the Import definition to its own automation and include a notification email address
- C. Move the File Transfer to its own automation and include a notification email address
- D. Update the Import definition to include a notification email address
Answer: D
NEW QUESTION # 19
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
- A. Choose Public App Integration during the installation
- B. Install App-appropriate business units for expanded access
- C. License all appropriate users within the installed package
- D. Configure the API Integration to allow all users access
Answer: C
NEW QUESTION # 20
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- B. Set inactive data to be automatically cleared after one year, but is recoverable
- C. Configure the business unit data retention setting to 12 months
- D. Configure the Enterprise wide default retention to one year
Answer: A
NEW QUESTION # 21
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Overwrite
- B. Update Only
- C. Add and Update
- D. Add Only
Answer: A
NEW QUESTION # 22
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A scheduled automation to send emails to customers who made a purchase daily.
- B. A user -initiated message to send an email to customers who made a purchase daily.
- C. A file drop automation to send emails to customers who have made a purchase.
- D. A triggered message to send an email as soon as a customer completes a purchase.
Answer: D
NEW QUESTION # 23
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- B. Create and send an apology email that includes a discount for a future purchase to all customers
- C. Create a user-initiated message to logged-in customers to send once the website is restored.
- D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Answer: C
NEW QUESTION # 24
What are entry source types for Journey Builder?
- A. Data Extension, Email List, API Event, Date Based Event
- B. Data Extension, Salesforce Community, GA360, Email List
- C. Data Extension, CloudPages, Email List, API Event
- D. Data Extension, Audience Studio, API Event, Date Based Event
Answer: D
NEW QUESTION # 25
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
- A. Remove Marketing Cloud Viewer
- B. Remove Marketing Cloud Channel manager
- C. Add Marketing Cloud Security Administrator
- D. Add Distributed Sending user
Answer: B
NEW QUESTION # 26
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Enabling Mobile Connect
- B. Managing the Enhanced SFTP
- C. Setting up the Data Structure
- D. Configuring Journey Builder
Answer: C
NEW QUESTION # 27
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Add the Role Marketing Cloud Channel Manager
- B. Remove the Marketing Cloud Viewer Role
- C. Edit permissions and deselect Deny for Email Sending
- D. Edit permissions and Grant permissions to Send
Answer: D
NEW QUESTION # 28
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Make sure the file is placed on the correct subfolder within the SFTP
- B. Make sure the filename has a date stamp to avoid duplication
- C. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- D. Use the exact filename used for the trigger in the import File Activity
Answer: C
NEW QUESTION # 29
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
- A. Change Format to xml
- B. Select Unicode Output
- C. Change Character Encoding to UTF-8
- D. Change Column Delimiter to
Answer: B,C
NEW QUESTION # 30
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