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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Placement tool
B) Traffic Estimator
C) Keyword tool
D) Search Terms Report

2. Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies?

A) Newly Used Clothes!
B) G-o-o-d-c-l-o-t-h-e-s
C) New 2U Clothes
D) Best Clothes!

3. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
B) Jerry can do this through Google AdWords editor and the Campaign Manager.
C) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
D) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.

4. You have searched Google and have noticed that your advertisement is not appearing. You've
checked the billing information and confirmed the ad approval status and confirmed that your ad is approved and being billed properly. What other tool can you use to help resolve the problem with your ad not appearing?

A) Google Pack
B) Google Analytics Tool
C) Ads Diagnostic Tool
D) Webmaster Tools

5. Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the
message 'Low Quality Score' in the Status column of the keywords tab. Which of the following
methods is the most likely approach, to improve the Quality Score of the advertisement?

A) Increase the bid for the ad
B) Change the ad to an image ad
C) Change the bid to match the first page bid estimate
D) Optimize the ad

Solutions: