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| Section | Weight | Objectives |
|---|---|---|
| Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Describe the order decomposition process - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems |
| Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Configure inventory and ad placement products - Describe the proposal creation and management process - Configure media plans and rate cards |
| Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Configure billing schedules and rules - Describe revenue recognition and reporting - Describe billing and invoicing processes |
| Sales and Order Capture | 22% | - Describe order management capabilities - Configure guided flows for sales processes - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ |
| Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships - Describe the purpose and capabilities of Media Cloud |
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Describe inventory management and availability - Describe programmatic and direct sold inventory - Configure audience segments and targeting criteria |
1. A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?
A) media plan placements
B) media channel
C) ad creative
D) ad space specification
2. What does "Check Availability" do during media plan creation?
A) makes sure that resources to work on creatives are available
B) checks the schedules of the campaign plan team
C) checks the ad space and capacity availability in the ad server'
D) checks the availability of the ad server
3. Cloud kicks is setting up a new instance for media cloud and their sales reps should only see opportunities that they have created. When sales managers run reports, they need to see the data for all the reps that report to them. How should a consultant set this up?
A) set the organization wide default for the opportunity object to public. Use apex sharing to ensure manager's can see the records owned by users below them in the role hierarchy.
B) set the organization wide default (OWD) for the opportunity object to private. Use sharing rules to share records owned by sales reps that are below the manager in the role hierarchy
C) set the organization wide default for the opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
D) set the organization wide default for the opportunity object to private. Set up the role hierarchy to ensure managers can see the records owned by users below them in the role hierarchy
4. When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
A) ad space specification (one-to-one)
B) ad space specification (One-to-many)
C) ad space creative size type (one-to-many)
D) ad space creative size type (one-to-one)
5. A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
A) which types of ad products are included in media plans?
B) which ad servers does the system need to connect to forcampaign booking?
C) what are the dimensions for all digital ad formats for the publisher?
D) which type of marketing automation system is in use?
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A,B |
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