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Salesforce Marketing-Cloud-Developer (Salesforce Certified Marketing Cloud Developer) Certification Exam is a highly respected certification program that has been designed to test the candidate's knowledge and skills related to the implementation of Salesforce's Marketing Cloud. Salesforce Certified Marketing Cloud Developer Exam certification exam is intended for those individuals who are interested in designing and developing applications in the Marketing Cloud environment. Marketing-Cloud-Developer exam is designed to test the candidate's understanding of various Marketing Cloud features, including email marketing, mobile messaging, social media marketing, and data management.
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The Marketing-Cloud-Developer Certification exam is a 120-minute exam consisting of 60 multiple-choice questions. Marketing-Cloud-Developer exam is computer-based and can be taken at any authorized testing center or online. To pass Marketing-Cloud-Developer exam, candidates must score at least 68%. Marketing-Cloud-Developer exam fee is $400, and it is recommended that candidates have at least 6 months of experience working with Marketing Cloud before attempting the exam.
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Earning the Salesforce Certified Marketing Cloud Developer certification can enhance a professional's career opportunities by demonstrating their expertise in developing custom solutions on the Marketing Cloud platform. Certified individuals can also join the Salesforce Trailblazer Community and access exclusive resources, events, and networking opportunities.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Contact Handling | 14% | - Implement contact segmentation and filtering - Manage contact attributes and data - Handle contact identity resolution - Use contact model concepts effectively |
| Security and Data Governance | 12% | - Manage API key security and OAuth flows - Implement role-based access controls - Apply data retention policies - Configure data privacy and compliance settings |
| Data Modeling | 16% | - Design and implement data models using Data Extensions - Implement data import and export processes - Define contact data structure and contact key - Utilize Data Views for data access - Implement data relationships (one-to-one, one-to-many) |
| Marketing Cloud APIs | 20% | - Utilize REST and SOAP APIs for integrations - Implement API authentication methods - Work with API endpoints for data operations - Create and manage API integrations |
| Platform Architecture | 15% | - Implement triggered send architectures - Design solutions using Journey Builder - Configure and use Query Activities - Build automations in Automation Studio - Create and manage CloudPages |
| AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation |
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